Crack the Reels algorithm and create short-form videos that get pushed to new audiences.
Everyone talks about 'beating the algorithm' like it's some kind of video game boss. The truth is much simpler — and much harder — than any hack you'll find on TikTok.
I've written over 400 Reel hooks in the past year. About 60 of them went over 100K views. The rest flopped. Here's the pattern I noticed in the winners.
I used to blame the algorithm every time a Reel flopped. 'Instagram is suppressing my content.' 'The algorithm hates small creators.' Then I started being brutally honest with myself about why my content wasn't performing.
Filming used to take me all day. I'd set up my lights, do my hair, film one Reel, take a break, lose motivation, and end up with 3 mediocre videos after 6 hours. Then I built a system.